OKX’s ‘My Fabric’ Campaign Continues with McLaren F1 Team Driver Oscar Piastri’s Motorsport Journey
SINGAPORE, Sept. 27, 2024 /PRNewswire/ — OKX, a leading onchain technology company and an Official Primary Partner of the McLaren Formula 1 Team, today released the second installment of its ‘My Fabric’ campaign featuring McLaren F1 driver Oscar Piastri. In the video, the rising star reflects on his journey from young junior driver to his breakthrough success in the pinnacle of motorsport, Formula 1.
OKX’s ‘My Fabric’ campaign showcases the perseverance, resilience and personal experiences that shape extraordinary individuals. In this new episode, Oscar Piastri, in the midst of his second F1 season with McLaren, shares the story of his determination to reach the highest levels of motorsport. Growing up near Melbourne’s Albert Park, Oscar recalls the inspiration that the Australian Grand Prix provided and the sacrifices he made to pursue his dreams.
In the video, Piastri reflects on his early motorsport experience and recalls the challenges he faced moving abroad at a young age in order to chase his F1 dream. Piastri said: “Leaving home at 14 was tough, but my family trusted me to make it happen. Knowing the sacrifices they made, signing that F1 contract was an incredibly special moment.”
The campaign also captures Oscar’s thoughts on his debut win at the Hungarian Grand Prix, a significant milestone in his career: “The win meant a lot to me. It was something I dreamed of as a little kid. I was just very proud of the whole weekend and the performance I had. Hopefully it’s the first of many, but it was a childhood dream ticked off and an unforgettable feeling.”
OKX’s ‘My Fabric’ campaign has also featured stories from global ambassadors, including fellow McLaren F1 driver Lando Norris, and Manchester City football stars Jack Grealish, Rúben Dias and Ederson Santana de Moraes, women’s team star Alex Greenwood, as well as legendary manager Pep Guardiola. These campaigns underline OKX’s commitment to showcasing the drive and perseverance of individuals who have reached the top of their fields.
In May 2022, OKX and McLaren Racing announced a multi-year partnership that made OKX a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow F1 Sim Racing Team. OKX and McLaren Racing expanded their partnership in January 2024, with the OKX logo featuring on the side pods of the McLaren F1 car livery for 20 races during the 2024 F1 season, in addition to other OKX branding placements on the car. OKX also recently launched a free-to-mint ‘Race Reward‘ digital collectibles (NFT) drop, providing fans with a commemorative artifact from each grand prix.
Learn more at okx.com
ENDS
About OKX
OKX is a technology company with a mission to organize the world’s blockchains and make them more accessible and useful.
We want to create a future that makes our world more efficient, transparent and connected.
OKX began as a crypto exchange giving millions of people access to trading and over time became among the largest platforms in the world. In recent years, we have developed one of the most connected onchain wallets used by millions to access decentralized applications (dApps).
OKX is a brand trusted by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments.
Our most well-known products include: The OKX Exchange, OKX Wallet, OKX Marketplace, OKX Explorer, OKX Chain and OS for developers, OKX Ventures and OKX Institutional Services. To learn more about OKX, download our app or visit: okx.com
Disclaimer
This announcement is provided for informational purposes only. It is not intended to provide (i) investment advice or an investment recommendation, (ii) an offer, solicitation, or inducement to buy, sell or hold digital assets, or (iii) financial, accounting, legal or tax advice. Digital assets, including stablecoins and NFTs, are subject to market volatility, involve a high degree of risk, and can lose value. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition and risk tolerance. Please consult your legal/tax/investment professional for questions about your specific circumstances. Not all products are offered in all regions. For more details, please refer to the OKX Terms of Service and Risk & Compliance Disclosure. OKX Web3 Wallet and its ancillary services are subject to separate terms of service.
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