IMVU to integrate Immutable X for NFT gaming

Together Labs partnered with Immutable X to facilitate carbon-conscious NFT activity within the IMVU ecosystem.

Immutable X, the scaling solution for layer-2 NFT protocol Immutable, has penned an agreement with Together Labs to integrate into the platform’s native social metaverse IMVU. The partnership will foster the creation and distribution of NFTs within the game’s virtual ecosystem.

IMVU, pronounced “imm-view,” is a blockchain simulation game akin to The Sims or Second Life in which players can design, inhabit and interact with virtual worlds.

Parented by Silicon valley-based firm Together Labs — a technological architecture working on the social media experience with the implementation of the crypto and all its ecosystem facets — IMVU has 200,000 active creators and 1 million daily active players.

Immutable X is an NFT-centric blockchain protocol built upon the Ethereum blockchain, which reportedly enables up to 9,000 near-instant transactions per second in the case of ERC-20 and ERC-721 tokens, zero gas fees and scaling capabilities that exceed the market average through the use of StarkWare’s zk-Rollup.

Immutable X Co-founder Robbie Ferguson outlined the newfound capabilities that IMVU players could experience by interacting with the introduction of NFTs.

“We are thrilled at the partnership with IMVU. With Immutable X’s technology, we are offering scalability to every user in IMVU metaverse and allowing them to trade their NFTs seamlessly on Ethereum without compromising on the security of their assets.”

Two weeks ago, Immutable announced a $60 million Series B funding from venture capital firms such as Alameda Research and VaynerFund. The protocol is endeavoring to expand its NFT gaming operation following the success of the blockchain trading card game Gods Unchained.

They have also pledged to adhere to pro-environmental practices by implementing zero-knowledge proofs, and the purchase of offsetting carbon credits.

As promised, the partnership with IMVU will enable players to participate in regular in-game activities — building the universe, creating 3D avatars, socializing with other players, purchasing collectible items and transacting the games fiat-convertible stablecoin VCOIN — all with the assured knowledge that carbon neutrality is being sustained.