Google Incorporates ENS Data into Search Results via Etherscan
Tech giant Google has seamlessly integrated Ethereum Name Service (ENS) data into its search results using information sourced from Etherscan. CryptoSlate confirmed this integration through various ENS addresses, including Vitalik.eth, belonging to Vitalik Buterin, the co-founder of Ethereum.
The displayed results provide comprehensive details such as the Ethereum balance and the timestamp of the last transaction, all retrieved from the Ethereum block explorer Etherscan. ENS serves as a naming system for the Ethereum blockchain, facilitating human-readable names for diverse resources, including crypto wallets.
The news of this integration was first shared by Brantly Millegan, a former core member of the ENS team, on social media platform X (formerly Twitter).
Google’s Embrace of Crypto
This integration underscores Google’s increasing involvement with crypto and blockchain technology. Previously, the tech giant allowed users to directly check Ethereum address balances via its search engine. Furthermore, Google displayed animated pandas in sync to initiate a countdown to the Ethereum Merge event in 2022.
Last year, Google revised its crypto advertising policy to include “Cryptocurrency Coin Trusts,” enabling investors to trade shares in trusts holding digital assets. As a result, Bitcoin ETF products from prominent asset managers like BlackRock now feature in search results for queries such as “Bitcoin ETF.”
ENS Token’s Upward Movement
The news of Google’s feature on social media has helped the ENS token reverse its recent downward trend, experiencing a gain of approximately 6% in the last 24 hours, trading at $21.56 as of press time, according to CryptoSlate’s data.
In recent months, the ENS project has achieved significant milestones, including full decentralization and a pivotal partnership with GoDaddy, a domain registrar.
Jeff Lau, a developer with ENS, highlighted that these developments aim to “humanize web3.” He emphasized ENS’s role as a naming system for crypto addresses, evolving to encompass various functions within the web3 ecosystem, including serving as farcaster IDs, crypto payment addresses, and DAO contract identifiers.
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