13 tips for using Twitter to build and grow your company’s community

The crypto and blockchain industry grew up with Twitter, and the platform remains a vital networking tool.

Social media and the crypto and blockchain industries seem to be a perfect fit. What better way for companies in the industry to communicate in real time and build communities than through the platforms designed for doing just that? While many marketing firms and industries are highlighting “fresh” sites like TikTok, much of the crypto audience remains devoted to Twitter, and the platform offers its own slate of tools and trends that fit industry needs.

Still, using Twitter to build, grow and interact with your community takes more than posting or sharing an occasional tweet. Below, 13 members of Cointelegraph Innovation Circle share their tips for leveraging Twitter to build crypto and blockchain communities.

Learn Twitter’s ‘language’

Crypto and blockchain companies can best engage their communities on Twitter by learning to speak the language. Understanding the shorthand, lingo and memes is key to ingratiating a brand or thought leader with a community. – Molly Glennon, Ditto

Keep your community involved in your build process

Being authentic is everything on Twitter, especially with crypto audiences. Share updates, build in public and keep your community involved in the process. You can get tremendous buy-in from your audience if they feel they contribute to the company’s success. Ask for feedback as much as possible. – Ty Smith, Coinbound

Seek real-time feedback

Twitter is a super beneficial platform for crypto companies to engage with their communities in order to get real-time feedback. Whether it’s input on new features that have been released or news that’s just been announced, it’s crucial to engage with your community and show your users that you value their opinions and that you actually take them into account in your decision-making process. – Ayelet Noff, SlicedBrand

Incorporate humor and visual elements

Twitter can be a powerful tool for crypto and blockchain companies to connect with their communities and grow their audiences. Incorporate humor by posting eye-catching graphics, infographics and engaging Twitter polls; live-tweet events; and respond to and retweet posts from other enthusiasts. Stand out and make a lasting impression by bringing humor and visual elements to your Twitter presence. – Erki Koldits, OÜ Popspot

Engage with your audience

While it’s tricky to predict anything related to Twitter these days, there’s one thing that the platform will continue to do: remain a massive tool for community engagement and word-of-mouth marketing. Talk to and listen to your audience. Engage with them. Be reachable. Prioritize transparency and honesty, share regular updates and demonstrate your capabilities. Twitter Spaces is a great tool for this. – Sheraz Ahmed, STORM Partners

Have fun, but stay accountable

Despite the rise of reels in social media platforms, Twitter remains the most efficient way to communicate crypto news and updates. Crypto companies that remain in regular contact and keep their communities informed and engaged stand to gain a wider audience. However, where bravado can be leveraged to gain followers, it’s no match for market realities. You can have fun, but stay accountable. – Oleksandr Lutskevych, CEX.IO

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Focus on community interaction and socialization

Keep the community updated with new technology breakthroughs, and use Spaces to interact with community members who may be curious. Organically growing is now a key ingredient for achieving sustainability in crypto projects. VC-based projects will not be able to compete in the long term with organic versions where distribution is broader, so community interaction and socialization are critical to reaching the end goal. – Jagdeep Sidhu, Syscoin Foundation

Leverage interactive events

Twitter can be used to share updates and information about a company’s projects, developments and partnerships, as well as to host live Q&A sessions, AMAs and other interactive events. These might help in keeping the community informed and engaged. Moreover, sharing educational content about crypto and blockchain, such as articles, videos and infographics, also helps kick off engagement on Twitter. – Vinita Rathi, Systango

Maintain a regular presence and participation level

Focus on the four key elements of social media: Share valuable content, engage with your followers, host giveaways and content and make use of Twitter features like polls, AMAs and live Twitter Spaces. Maintain a regular presence and level of participation, and always behave honestly and openly with other members of the community. – Theo Sastre-Garau, NFTevening

Host recurring Twitter Spaces

A blockchain company can host recurring Twitter Spaces to give its community the opportunity to ask questions about the company’s products, engage with the team directly and learn more about developments in the blockchain space. Companies can also use these Spaces as opportunities to be transparent with their community, which is key for establishing trust and building excitement. – Anthony Georgiades, Pastel Network

Share industry knowledge and updates

It’s important to share knowledge — and not just about your own product. Providing clear explanations of new developments is a great way to grow your community and position yourself as a serious player in the Web3 space. Whether you post single tweets or deep-dive threads, your audience will appreciate your providing value and engaging with the broader ecosystem. – Wolfgang Rückerl, ENT Technologies AG

Bridge the knowledge gap between builders and users

Aim to reduce the knowledge gap between builders and users in crypto. Inform, consider the wider environment, ask questions and encourage discussion and disagreement — all of this will help to keep people engaged. Promotions are great, but they’re just one element of crypto Twitter. – Yaoqi Jia, AltLayer

Try airdrops (but watch out for scammers)

Airdrops announced through Twitter have worked pretty well these past few years. The problem is that everyone knows about them, and there are a lot of people hiding behind aliases who scam people. You need to identify and report it if someone is copying your company’s Twitter account to build their own fan base, or it could end up destroying your brand. – Zain Jaffer, Zain Ventures

This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.

Learn more about Cointelegraph Innovation Circle and see if you qualify to join.